An email list is the bread and butter of an online business. It’s a collected list of email addresses of customers and prospects that have filled out a form to receive your messages. These email addresses are collected into a database that allows you to easily send out messages both immediately and automated to all the people on your list, or specific ones that you choose.

So why is building an email list so important?

1. You Get Permission

When you get someone to join your email list, you are basically getting permission to communicate and continue marketing to them via email. By subscribing, they are telling you that they want to hear from you and what you have to offer.

2. You Own Your Email List

You don’t own your Facebook Page – Facebook does. You don’t own your Twitter profile – Twitter does. And it’s the same with all your other social media accounts that have followers. The point is, when you’re building an email list of people who are interested in what you have to offer, you actually own that list of people. It’s an asset you can use to build your online business.

3. You Control Traffic

Building an email list building is the best way to get people to come back to your website. Once you’ve successfully gotten people to subscribe to your email list, all you have to do is send an email out to your subscribers with a link back to your latest post or information product.

4. It’s The Professional Way To Contact Customers

Today most consumers are used to giving their email address to a business, or understand that when they make a purchase the business will need their email address. Email is a common way to communicate and contact customers and is very accepted by most people.

5. Email Marketing Increases Conversion Rates

There’s no question that email marketing is one of the most, if not the most, effective forms of marketing that has ever existed. By using email to teach prospects about your business and offerings, you can increase conversions.

6. Email Let’s You To Add Value

When you use email to contact people who have signed up to receive your messages, you’re connected to them in a very intimate way. This affords you the opportunity, if you plan for it, to add extreme value to your customers’ lives by sending them information that solves their problems.

7. Email Keeps You Super Close To Your Customers

You’re always with your customers due to smartphones and the ability to send messages to your customers any time of the day. You can contact them at anytime easily with just a click of a button. Just think about how often you check your email.