Any good online marketer knows how important link building is to your search engine optimization success. If you are using any SEO service providers, then link building should be included in your SEO package, helping you build authority, drive traffic to your website and enjoy ongoing online success.

The important thing to remember when using any of the SEO service providers for your link building campaign is to ensure that they don’t violate any of Google’s guidelines. Google is exceptionally strict and one violation can hamper your online search ranking and result in your competitors getting that one step forward over you, something you want to avoid in such a competitive online marketing area.

Google will consider their guidelines violated if you have too many keywords. Keywords stuffing is one of the most damaging things you can do for any link building or search engine optimization campaign. They also look for your articles which are published on too many sites, this means that chances are you are trying to build your links in too many places, too many links is a sign that you are only publishing adverts for the links.

Something else Google focuses very heavily on is the quality of the convener that you publish. You want your articles to be informative, interesting and answer a question or provide valuable advice. Any article that you publish should be geared at providing your clients with the value that they deserve by visiting your website.

In addition to this, they also consider their guidelines violated if you publish the same or similar content in all your articles. There are companies that to save time will write one article and publish it over a number of platforms, this means it’s ongoing duplicate content, something that the company will be held accountable for, which means that their ranking will drop.

There are some other important things to remember when it comes to link building. The first is that your links must never be spammy. The article must be on the same lines as the links you provide. You cannot give links directing a client to a pay day loan website when your article is about dog food, for example. Ensure everything is relevant in what you do, so that the search engines don’t think you are spamming your clients.

The links should always be manually done. This is so important and something to confirm with your SEO service provider. Some companies use automatic links which are exceptionally dangerous as they can direct clients to broken links, non relevant links and poor quality links. Again this can damage your online ranking and leave you losing clients in the long run.

What you must also focus on is that you only use high quality links. High quality links from authoritative sites is the best option to boost your visibility and help you grow your business moving forward.

Monitor and assess your links at all times. Check them to look for error or broken links that will damage your online reputation. Test all the links regularly, see how they are performing for you and add new links that will generate more interest and better results.

Remember to always choose a SEO service provider that has experience with manual link building and SEO that can offer you the exceptional services you need in order to boost your brand and increase your revenue in the long run. Review the company, read customer reviews, identify prices and then make your decision accordingly on whether to continue with your own campaign or make use of professional services.