Online advertising has become an exciting activity such that more and more people are joining in to get a piece of some of the action. Twitter.com is one of the sites where fun online advertising can be found. Twitter allows its users to make posts which they can share with their group of followers. If your followers love your posts they can repost your posts, something that is known as retweeting.

Retweeting is a good way of quickly spreading content such that it reaches more users on Twitter including those that are not your followers. Retweeting has its advantages and disadvantages, so we will look at them starting with the advantages.

As I stated earlier retweeting is a way of making information posted on Twitter spread like veldt fire. The advantage of doing this is that if your post is a business one you will get more people seeing your advert. The retweets serve as backlinks that direct people to your site, so your traffic will definitely increase. Another advantage is that through a retweet, you will be able to post on your blog some exciting stuff even at times when you yourself have nothing new to offer. The good part of doing this is that your blog will always be full of life and activity.

When you retweet people’s content they get to know about it. In time, they will also recognise your line of business and in no time they will also be retweeting your posts. This way your business will gain more recognition online.

On the other hand retweeting, if used in an improper way, can be harmful to your business. This is true for some people have also found that social media networks such as Twitter and Facebook are a good media for transferring malice such as Trojan viruses, spyware and spam. So if you choose to just retweet anything you come across you may end up being a victim of social media network malice. The moment people associate your retweets with spam they will put the red light on your posts and will definitely stay away from your future posts as you are no longer a trustworthy source.

Now think of it this way, if it is possible to get viruses and spyware through retweets that means that people will fear doing any online transactions with you if ever you become associated with such acts. Remember that spyware and Trojans can steal your private data such as pin codes for credit cards. That means if people get infected with such computer viruses they cannot securely execute money transactions online. Now people have antivirus software that detects sources of computer malice, and if your retweets are often found containing viruses, people will never do business with you.