When thinking of starting a business, people think of products that sell fast, like food. Even if there are a lot of food businesses out there, a new food business is what people usually think the market is hungry for. But if you look at the current trend in terms of people’s lifestyles, you’ll see that a huge percentage of free time of people, especially adults, is spent browsing the web. While they may be looking for new food places to check some of the time, they’re spending most of their time online feeding their hunger for information based products.

Information based products come in different forms — eBooks, videos, MP3s, podcasts, phone and computer applications, software, and the like. People are not just buying the latest song from the most popular bands and songstresses, or the latest movie released in digital form. In fact, people check out a variety of information based products online, because most of their needs for work or play can be answered by these products.

When students encounter difficulty with a particular subject and don’t have anyone to ask for help from, they go online and look for tutorials on YouTube or blogs and instructional materials that will help them get out of the rut they’re stuck in. If you’re good in a subject like science, for example, you can publish instructional materials through a blog on Blogger, WordPress or any provider that offers free blog hosting. You can also post videos on YouTube.

If you think you can’t earn money by doing these, you’re mistaken, because your posts can earn money through online advertising. If your videos or your posts get a high number of hits, you can get online advertisers to buy ad space on your blog and you’ll earn passive income.

You can also publish eBooks providing how-to information on things you know about, like fixing the sliding glass door of a shower, for example. Information based products contain data on just about everything. Not everyone knows what you know. So what better way is there to make use of your knowledge than by selling them? You have no idea how many people need your knowledge and how much they’re willing to pay just to have a piece of it.

If you’re not using what you majored in during college for your current job, you can use it to create information based products that will help people learn about the things you know. If you’re passionate about movies but have no one to talk to, just set up a blog and post your reviews. Make sure to write as coherently and clearly as possible for your blog to attract readers. People want to know what movies merit their attention and they rely on online reviews for help.

So what are you waiting for? Write an eBook, record a podcast or video tutorial. All you need apart from recording equipment, or your laptop or computer are passion and your knowledge. Then you can start a business through your information based products.