We spend many ours a day in with our cell phone with us as oppose to in front of a computer. Many studies come out pointing that their is a exponential growth in worldwide cell phone providers. It is estimated worldwide 2.4 billion people are sending and receiving text messages. So you could not ask for a larger, more diverse customer base. Every phone out their support SMS. Internet marketers are realizing that potential to target a large audience exist with SMS marketing. For potential marketers if you have a product or service, you directly pitch to mobile user. Unless you have the expertise, you go to the established companies to do your SMS marketing. SMS, which stands for Short Messenging Service, stands for text message with maximum length of 160 characters.

SMS marketing is synonymous with bulk SMS where large number of text messages are sent quickly and easily of course with product to sell or promote. In SMS Marketing, you first need to compile or acquire list of potential customers you want to reach. Most bulk SMS provider provide information on the program in which to create a template text message. Those programs also provide capability to personalize the bulk SMS based on customer name.

Let’s say you want to promote a new CD of a popular group through your website. Potential SMS Marketer buy list of thousands of fans and their mobile numbers thorough various fan sites and create a text message with link to preview of song embedded in the text message. Potential customer can click on the link and get a free preview of the song on the CD. With the help of Bulk SMS providers program, you can send thousands of messages in few seconds.

Advantage of SMS marketing over email marketing is where SMS is considered more spam free compared to email. SMS delivery is more certain than email where it mostly end up as junk mail. Most important advantages of SMS marketing is instant delivery of messages, no technical training or skills are required to use the software, Bulk SMS marketing software is secure, and easy to use utility with user friendly GUI interface.