In this century, we are surrounded by videos whether it’s on our computers or smartphones. In seems like all industries are using videos to get in front of people. When we make reservations through our smart phones we look at their ...Read More
Tag Archives: SnapChat
Branding Strategies – When a Bargain-Brand Attacks a Premium-Brand
When I was ten years old at a summer camp I was leading in the potato sack race. To check on my competitors I looked over my shoulder and suddenly tripped and fell. I came in last place. Even the slowest ...Read More
Difference Between Web 1.0, Web 2.0, & Web 3.0 – With Examples
A Comparative Marketing Strategy Analysis Between Starbucks and Caffe Nero
Starbucks portraits itself as a high quality coffee for the high class and is priced slightly higher than the coffee of Caffe Nero. It holds true to its American originality and emphasizes solely on its wide range of ...Read More
8 Top Project Design Skills For Nonprofits and Grant Writers
Successful and sustainable programs and projects begin with a solid design up front and include such design tools as logic models, SMART objectives and environmental scanning. This article will focus on the 8 top “project design and development” skills that non-profit ...Read More
CLV or Customer Lifetime Value / PRR or Project Rate of Return
How much what you spend in marketing to attract a new customer? Here is an example: GoDaddy at the time I wrote this was offering an affiliate program to pay $120 to the advertiser for a customer who signed up for ...Read More
Search Engine Marketing (SEM) in Layman's Terms
Search Engine Marketing, also referred to as SEM, is the act of purchasing online advertising that offers you the ability to instantly increase your visibility with the search engines when customers search for specific keywords.
Referred to ...Read More
What Exactly is a Corporate Treadmill Test?
We have done some research on the term corporate treadmill test and the results are quite confusing. Many different types of sites use this keyword, each of which have a different definition. This page is simply to brief you on ...Read More
Unique Features of E-Commerce
Nowadays E-Commerce is the buzz word. Although it is omnipresent but we never realize its importance primarily because it is known by different names. People do site promotion, SEO, affiliate marketing, and many other things but the goal is same i.e. ...Read More
A Brief History of Electronic Money
Electronic money is a recent invention which means that currency with real value can be exchanged for traditional cash; it is instead entirely virtual or digital. It is a new invention in the history of money and commerce. Electronic money only ...Read More