Tag Archives: Blogging

Why Are There So Many Video Production Companies?

In this century, we are surrounded by videos whether it’s on our computers or smartphones. In seems like all industries are using videos to get in front of people. When we make reservations through our smart phones we look at their ...Read More

Branding Strategies – When a Bargain-Brand Attacks a Premium-Brand

When I was ten years old at a summer camp I was leading in the potato sack race. To check on my competitors I looked over my shoulder and suddenly tripped and fell. I came in last place. Even the slowest ...Read More

Difference Between Web 1.0, Web 2.0, & Web 3.0 – With Examples

Like any other technology, the web is evolving and it is evolving rather quickly. Due to lack of standards, there seems to be a little bewilderment regarding its evolution and versions but the most acceptable stages of evolution are as follows: ...Read More

A Comparative Marketing Strategy Analysis Between Starbucks and Caffe Nero

Starbucks portraits itself as a high quality coffee for the high class and is priced slightly higher than the coffee of Caffe Nero. It holds true to its American originality and emphasizes solely on its wide range of ...Read More

8 Top Project Design Skills For Nonprofits and Grant Writers

Successful and sustainable programs and projects begin with a solid design up front and include such design tools as logic models, SMART objectives and environmental scanning. This article will focus on the 8 top “project design and development” skills that non-profit ...Read More

CLV or Customer Lifetime Value / PRR or Project Rate of Return

How much what you spend in marketing to attract a new customer? Here is an example: GoDaddy at the time I wrote this was offering an affiliate program to pay $120 to the advertiser for a customer who signed up for ...Read More

Search Engine Marketing (SEM) in Layman's Terms

Search Engine Marketing, also referred to as SEM, is the act of purchasing online advertising that offers you the ability to instantly increase your visibility with the search engines when customers search for specific keywords.

Referred to ...Read More

What Exactly is a Corporate Treadmill Test?

We have done some research on the term corporate treadmill test and the results are quite confusing. Many different types of sites use this keyword, each of which have a different definition. This page is simply to brief you on ...Read More

Unique Features of E-Commerce

Nowadays E-Commerce is the buzz word. Although it is omnipresent but we never realize its importance primarily because it is known by different names. People do site promotion, SEO, affiliate marketing, and many other things but the goal is same i.e. ...Read More

A Brief History of Electronic Money

Electronic money is a recent invention which means that currency with real value can be exchanged for traditional cash; it is instead entirely virtual or digital. It is a new invention in the history of money and commerce. Electronic money only ...Read More