Media selection is all about Return on Investment (ROI).
One of the least sexy mega-trends of the 21st century is the growing advertiser insistence on bottom line results, accountability and better ROI, according to Ron Geskey’s new book, “Media Planning & Buying ...Read More
The telesales professional with the ability to ask probing questions will be the most sought after professional in the telesales world. One of the distinguishing qualities of top sellers is their skill in handling their customers effectively by asking probing questions in order to get ...Read More
There are many misconceptions that spread about the work of modeling and that of the agencies. Let’s us find out more about the business of modeling.
Scouters are hunting any face on the street regardless of whether the person they pick is ...Read More
It is often said, “Customers go where they are wanted and stay where they are appreciated.” When businesses lose customers, they typically assume it was related to price, a new competitor or even the brother-in-law who now does what you do. ...Read More
The holiday spending season is gone and while retailers are crunching the numbers, so are the non-profit organizations. Businesses joining with charitable groups, as a marketing maneuver, started back in the 70’s and has grown exponentially ever since…and for good reason.
One of the first such ...Read More
The role of advertising in our free market society is to help develop products that satisfy consumer demands and to spur effective price competition. Advertising informs consumers about the availability of products, their features, and price information. Such information is vital ...Read More
Ecommerce is the hinge that allows the online business door to swing wide open. This is the industry of cyber business. It goes beyond simply saying, “Look at me world, I have an idea. Doesn’t anyone care?” Ecommerce allows you to ...Read More
It All Began With Radio
Broadcasting was originally developed as a means for companies to sell radios. But once commercial entities realized that many households were listening to their radios a significant amount of time every day, they started to explore this ...Read More
How Do You Close a Consultative Sales Conversation?
I asked that question the other day on LinkedIn.com under the category of small business development.
I was looking for an exchange of ideas about sales skills. Unexpectedly, I heard from a number of consultants (not sales consultants) saying ...Read More
Logo design requires more than artistic talent to create an emblem or a brand that will capture the market’s attention. Like in any artistic field, effective logo design follows five fundamental principles that every graphic designer should know. These principles may ...Read More