SEO, the acronym of Search Engine Optimization, leads us to a series of clues to understand the modus operandi (the working method) of search engines.

It is the process of improving the visibility of a website via the "unpaid" searching, also known as the organic, algorithmic or the natural way of searching. The higher on the page, the more visitors the site will receive. SEO is about making small configurations to parts of a website. Viewing individually, these changes seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on the site`s user experience and performance in organic search results.

Search Engine Optimizers

SEOs are the consultants who carry out the optimizations on behalf of a client. They make the client web site "search engine friendly". Users watch or read websites but they can only read the programming code with which they are developed. Although the SEOs target different kinds of search, in forms of images, sounds or video, they are a part of the page which the engines can not decipher. For this reason, the positioning work is based on HTML tags and text.

The leading searching sites use "automatic indexers" (also known as web spiders, robots or crawlers) to find pages for their algorithmic search results. Pages linked from other search engine indexed pages do not need to be submitted because they are found automatically. Here comes the use of SEO tactics.

There are millions of ways today to increase your site exposure. There are new strategies popping up each day and the basic techniques are way forgotten. There are many trends along the way from coupon marketing, credit card marketing, social networking to making tabs.

Some are about following the rules involving no deception. It ensures that the search engine indexes the content and subsequently ranks. It is about effective marketing, making efforts to deliver the quality of content the user wants. It is about the accessibility keeping the uniqueness of the gist. Again there are attempts to improve rankings in ways disapproved. Search engines on finding the use of illegal ways reduce their rankings or delete them from their databases.

SEOs – a good Marketing Strategy?

SEOs may give a high return on investment but on the contrary the algorithms of the engines might change and hence no guarantee.

"To be a good SEO is critical, but the key lies in quality."