When looking to bring in more clients, people turn to social media. While true, a lot of website and business owner forget about Instagram as it’s a smaller operation when compared with other sites. However, this is a mistake, and a smart entrepreneur needs to use Instagram if he or she wants to find more clients. With this in mind, there are some drawbacks. Here are three pros and three cons of using Instagram.

Pros:

A picture is valuable: As is often said, a picture is worth a thousand words. Think about it, when running a company, one will want to use images to show off their product or service. This is especially important when selling food, weight loss products or any other items that people love to look at and enjoy. However, one can take it further and show off travel destinations or any number of things. Simply put, this is one of the best tips for using Instagram for business as a picture will really show visitors the true value of a product or service.

Viral: Without a doubt, when using the Internet to market a product, service or idea, one will want it to go viral. If a site or idea goes viral, one will make a lot of money and find plenty of new and excited visitors. For this reason, when using Instagram, one needs to make sure they provide true value to a visitor. Then, and only then, one can see the photo go viral, which will result in a lot of new visitors to the site.

They do the work for the company: Finally, as mentioned, when one shares a photo with their friends and so on, it can go viral. Not only that, when using Instagram, the followers will do most of the work. Provided a company offers an interesting photo, it will likely go viral. In the end, one should follow the best tips for using Instagram for business. That way, the followers will do the legwork.

Cons:

Younger crowd: Now, when looking to find new clients, one will usually want to go after an older crowd. Yes, while a lot of teenagers and young adults use Instagram, not all of them have the cash to spend. However, there are chances to get them hooked and coming back when they are older. Either way, when looking for the best strategy for Instagram, one must remember that not all people can lay out any cash.

Not business-minded: When following their favorite celebrity online, a lot of people are not interested in anything but wasting idle time. Meaning, while on Instagram, a lot of people are simply looking to pass some time on the train and have no intention of spending any money.

Not household name: While the likes of Facebook and Twitter are famous, a lot of people don’t even know about Instagram. This is changing, but not quickly, and a smart entrepreneur should realize that he or she needs to follow the best strategy for Instagram if they want to find success as it’s not as easy as using other social media sites.

When running a website or business, one needs to use Instagram. While not the best game in town, it’s beneficial to use this social media site to find new clients from all over the world.