Both SMS and E-mail are very common, convenient, fast and efficient way of communication. There are so many similarities between these two forms of communication. Both forms of communication can be and are used in many businesses to make it grow. SMS marketing and E-mail marketing can be used very effectively even better sometimes than direct marketing. Another factor is that you might be able to do SMS marketing and E-mail marketing with less money than other forms of marketing. It is very personal to send a message than E-mail and it is a very good way to maintain a good relationship with your prospective customers to attain their loyalty. Customer loyalty is very important for the success of your business.

If you compare SMS to E-mail, there are many differences as well. In both ways of communication, you can type in the message in your computer or in your mobile phone and send it to multiple contacts at the same time. One of the differences is that if you are sending SMS, there is more possibility of the person actually reading the message than when you send E-mail. You always tend to read your SMS than your E-mail may be just for the reason that you always carry around your mobile phone and you tend to read the message and you also have more possibility of seeing the message sooner than when you send E-mail. The effort is definitely less to read a SMS than E-mail. To read an E-mail, you got to get to a computer usually, type in your e-mail address and password and then only you get to read the e-mail. Still the possibility is there that you may not open the e-mail after seeing the subject line. To read SMS, not much effort, as you get a beep sound, you open the message and you can read your message immediately. Of course with the latest forms of mobile phones where you can also read your mails, the process of reading E-mail also have become simpler and fast, but still reading SMS is more easier than reading E-mails. You have the prospect of getting new customers faster when switching from SMS to email.

The only true benefit that E-mail marketing has over SMS marketing is that it does not cost anything to send an E-mail compared to SMS marketing. Sending SMS usually costs money unless you have a scheme where you can send free SMS or if you have signed up on certain SMS websites that lets you send SMS for free. If you have the option of sending SMS for free from your mobile phone, it is well and good and if you can send SMS for free from website, then you need to have a computer and internet connection to do this, even though the person receiving the message will be able to read this in their mobile phone without any computer or internet. The person can receive the message just like how they receive any other message.