In case you don’t already know, a wagon wheel website is one that is based primarily on a theme (the hub) which points to various related sub-topics (spokes) that lead to and from the center location.

If your theme is ebooks, your sub-topics might be things like writing ebooks, compiling ebooks, promoting ebooks, selling ebooks, creating ebook covers, etc., etc.

You can develop these separate areas as individual directories or as sub-domains. It doesn’t really matter. The only criteria is that everything related to the overall theme is contained and inter-connected on one website.

The obvious benefit of having a single website is the fact that you’ve got a solid foundation in place, one that’s highly manageable. You can easily and conveniently develop the website over time, adding new spokes and gradually contributing to the overall content.

The more time you spend working on the website, the more familiar you become with all the different areas of interest. Which means the longer you own and operate the website, the easier it becomes to add new spokes and content.

But that’s only one advantage. Other benefits are associated with marketing and promotion.

With one domain, you only need to get listed in the major search engines once. After that, you can simply concentrate on adding keyword-rich content pages, which in turn will bring more targeted viewers.

Search engines love content. What they love even more is topic-related content. If your website contains a primary hub and dozens of sub-categories of the same general topic, you’ve got the best chance of gaining good search results positions for individual pages.

You can also focus on getting quality one-way or back links (links that point to your website without reciprocation). The best way to do that is to make certain a good portion of your page content is created and structured in the form of articles.

By doing that, you can submit the articles to online directories. You’ll not only receive search engine benefit from having your pages listed there, you’ll receive additional benefit from everyone who reprints your article on their own website.

In each of those articles you’ll provide a link to your website. Although you can do that within the body of the article, it’s important to include your link in the author’s resource box. The more compelling the resource information, the more likely someone will click over to your site.

Naturally, the more distribution your articles receive, the more traffic you’ll experience. That’s one of the secondary benefits of creating and submitting articles The main objective, however, is to amass an ever increasing number of back links.

Write new content in the form of an article, include your link in the author’s resource box, submit it to online directories, allow other webmasters to use it as content (provided the resource box is included).

To gain even more back links, provide something exclusive on your website that other webmasters will feel inclined to link to – even without being encouraged to do so. That would include things like online tools (spam checker, image optimizer, navigation menu generator) and reference material (HTML character map, web-safe color chart).

Here’s a typical example. As a convenience to their own viewers, a real estate broker provides a link to an online mortgage calculator. If that calculator happens to be on your website, you’ve got another solid back link.

Another benefit of having a wagon wheel website is the ability to monopolize viewer attention. That will occur simply because your entire website covers any and all topics related to a person’s primary interest (the reason they came to your website).

They have a particular topic or product in mind and then happily find every possible bit of information associated with that subject. Even if you include an extensive resources page (with outside links), there’s a good chance the viewer will scour a large portion of your website before heading off to somewhere else.

That leads to the benefit of receiving advertising revenue. With a wagon wheel website, you will ultimately enjoy a great deal of targeted viewer traffic. And with a high volume of traffic comes the ability to generate ad revenue.

The first option is to simply “rent” space on your website. You choose specific locations on your pages that other companies pay for in order to display their own advertising text or image.

The second option is AdSense (http://www.google.com/adsense). For every qualified content page you add to your website, you can include targeted ads that are provided by Google. Each time a viewer clicks on one of those ads, you make money.

The final benefit of a wagon wheel website is the most satisfying. It’s the fact that you’ve created something substantial, a valuable asset that can provide you with impressive financial reward well into the future.

Building A Wagon Wheel Website
http://www.ebookhelper.com/articles/wagon-wheel-website-building.html