One effective way to increase your popularity and eventually profitability is to do video marketing the YouTube way. And how will you be able to do that? First you need to organize the kinds of videos you intend to popularize or advertise. You can have different sets of videos in your channel, but you really need to have a clear sense of direction so you do not end up messing your play list.

After you have successfully thought out a theme or mode for your YouTube channel, you can set up your account. Having your own YouTube account will enable you to upload videos limitlessly and organize your user interface and play list. The main reason that you need to identify the kinds of videos you intend to upload is because you also need to select your account type.

There are several account types: Guru, Musician, Comedian, Reporter, Director, You Tuber, Politician and Partner. These account types enable the user to customize the logo and post additional information pertaining to the user type’s activities.

For heads up, the Guru type pertains to users who like to post D-I-Y and How-To videos. The genre could range from carpentry, cooking, automotive, grooming to just about anything you can think of giving tips about. Musician is obviously set for performers who like to post videos of their gigs. Aspiring musicians make the most of YouTube by posting their most pleasant numbers hoping to catch the attention of talent scouts and get signed.

Comedian is set for stand-up comics and also aspiring comedic actors. Some post videos of their skits, while others attempt to relive the silent film era by making their own versions. Reporters are those who post videos of news worthy events and produce documentaries while trying to make their statements be heard and viewed. Directors also make their own documentaries and short films and post it on YouTube. The lucky ones can also post play dates of their films or plays if they were ever signed up for the bigger picture.

Account types Politician and Partners are not open to the public but you can apply for these categories and see if you are qualified. Politician is well of course reserved for personalities in the public office and their videos consist mostly of their political speeches and messages to the public. YouTube Partners must pass all the criteria to be able to be considered as one.

To summarize, a You Tuber must own or have authority to upload and to profit from the original videos. The user must also upload videos on a regular basis, preferably not taking too long to release a followup. Lastly, the user’s channel must have pre-existing thousands of viewers to be considered as a profitable YouTube channel.

As a YouTube partner, you will be entitled to a revenue sharing by allowing advertisements to appear on your original video and channel. Though there are no guarantees on the amount of money you can earn as a Partner, it still a good way to profit through video marketing while having fun.