When online business owners think of pay per click advertising, they immediate think of Google AdWords. This is because Google is currently the largest search engine on the Internet. While a lot of online business owners use Google AdWords to generate immediate traffic, it can be quite expensive for other entrepreneurs who are new to Internet marketing and pay per click advertising.

With Google AdWords the bidding price for popular keywords can be quite costly making it difficult for new advertisers to generate a profitable return on investment. This can also be the case with Yahoo Search Marketing and MSN Adcenter.

If you are trying to get your business up and running, smaller search engines such as ABC Search and MIVA can help you generate website traffic in a more cost effective way. Let’s take a look of some of the advantages of using smaller pay per click search engines for generating website traffic with pay per click advertising.

Less Competition

A lot of the larger businesses on the Internet use Google AdWords for their pay per click advertising campaigns. This means you will have less competition for keywords and greater chances of your ad appearing in the top search results.

Lower Cost Per Click

Because the competition is much lower on the smaller search engines, you will pay a lower cost per click for popular keywords and long tail keywords. When it comes to cost per click, it is the competition that drives up the price of popular keywords. This means that you can reduce your advertising costs significantly and, for as low as one cent per click on keywords that may cost you as much as 25 cents per click with other pay per click search engines.

Conversion Rates

Although there may be less traffic on the smaller search engines, if you use highly targeted keywords, you will receive traffic that is pre-qualified and will most likely be interested in your product or service. This is better than spending a lot of money on advertising to get a lot of traffic and then only a few people are interested in what you have to offer. Remember that sometimes less means more.

Higher ROI

If you are paying lower costs per click, this will help you to generate a higher return on investment for your product or service. In addition to cost per click also make sure you are testing your ads and their keyword performance to help contribute to a higher rate of return on your investment.

Although pay per click advertising can be risky, smaller pay per click search engines can significantly reduce the risk of your investment and be very profitable if you know the strategies associated with successful pay per click advertising. If anything, a smaller pay per click search engine is a great way to get started with pay per click advertising. Once you gain the experience then you can add some of the larger search engines to your pay per click advertising campaign.