I have been an active internet user and have recently launched an online business service website. I have been hearing lately lot of marketing gurus taking about the use of social media to have better business scalability and was keen on knowing how can social media benefit my business?

The findings that I came across are very overwhelming. It has completely changed my prospective on how easy it is to expand your business by using the various social media tools available. I am today going to share with you what I have learned so far.

What is social media marketing?

Basically it is a process which is used for promoting your site or business using the various social media channels. It helps in driving all the relevant traffic to your website and is a powerful marketing strategy tool.

When we talk about the advantages of Social Media Marketing to Business, they are endless.

· Online Conversations: Using a social channel helps in building a brand value online. A strong social message can create a huge impact on building brand name for your online business. It is more like a viral marketing which keeps multiplying on its own without having to make much effort once initiated using the right methods.

· Quick Turnaround: If you plan your social media marketing strategies right, you can see a quick response. Instantly you can see an increase in your website traffic. But it does not mean that your conversion rate will increase however it will surely generate the momentum.

· Cost Effective: Business social media marketing is the most cost effective and therefore it is being used by many marketers in different ways to directly connect with the customer instantly.

· Search Engine Ranking: When you do it the right way it brings large amount of backlinks that also impacts your search engine ranking.

· Compatible with Other marketing strategies: You can run both the traditional marketing campaign and the other advertising campaign along with your social media marketing promotion.

Connecting with your target audience using the social media tools is the best way to have a more saleable online business. Not only does it helps in building traffic but also helps in improving your search engine visibility level.

Social networking sites and other social methods of marketing have helped many small business houses to achieve their business targets. It is the best way of developing link baits and getting popular. You can have both primary and secondary traffic to your website and increase your chances of getting leads converted to profitable business.

If you are running a new website then having a social presence online will get you noticed and help in familiarizing your services or products with the community of target audience. It is a medium through which gives you chance to be heard or read. An impressive and enticing social media campaign will definitely help you in drawing people to your website. It is the fastest, cheapest and the most reliable way of building relevant traffic to your website.