Any industry, any field, has its leaders. That is also true for IT and all its branches. Thinking about it will, for example, easily highlight a host of facts that will show why certain companies stand out above the competition.

Because it is the job of a good SEO or search engine optimization company to make sure your website ranks among the top ones in terms of hits, the first thing to consider would be: How does my site rate in terms of hits, when compared to other clients’ sites?

An interesting fact seems to indicate that the best or top search results on SERP’S – the results page – receive by far the most hits. Indications are that a small group of clients get up to 80% of hits. That in itself is a great compliment for the company that is able to position his clients to attract so much traffic.

Secondly, you will find that, apart from content that you offer on your site, page titles are the most important aspect of your site. Therefore, if you work with an experienced SEO company, they will make sure they advise you in this regard so that you pay attention to this crucial bit of evidence.

Thirdly, when important facts are considered, another question arises: Does my service know that close to 80% of SEO happens online, with the remainder off-line, in terms of attracting links and positioning the words for the content of my material in a way that visitors will find them easily? Your service should therefore know how to include those words in important spots on the page.

Another of these facts concerns the content your site or pages carry. The SEO company should help you, or advise you at the very least, how to come up with content that searchers are looking for. These links are important in terms of the traffic that is created to your site.

At number five you can add that certain issues such as the topics you offer on your site or blog, become crucial and you will know why it is important to employ the services of a company that understands what the facts are. They should be able to advise you, as the client, that this is an important aspect. Without relevant topics and material that searchers want, you may soon find that there is little traffic to your site.

In the sixth place: An experienced SEO company understands factual indicators. If you are looking for the most important facts you will know that the top activities across the whole spectrum of internet use indicate that search, followed by email, are the top internet functions for most people. You should employ the services of a company that understands that.

Very importantly, at number seven: When you consider the most appropriate indicators, you will find that IT and the internet are constantly changing and what was relevant a few years ago no longer applies, or has lost some of its relevance. Your SEO company should understand that and constantly try to find ways to work for your benefit in an ever changing environment.

Lastly: When you consider the important issues – and maybe the most important one of all- you should always keep in mind that a company that does not spend time understanding the needs of your business, is probably not good enough to work for you. The good SEO companies will take time to establish what the client’s aims are, what they want to achieve in terms of not only site traffic, but generally speaking in terms of the business that they run.